The masthead
A byline should point to a person with a beat, not an anonymous house voice. Here is who writes Funnel Critic and what each of us is responsible for.
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Funnel Critic Editorial
Editorial desk
Funnel Critic Editorial is the house byline for work that is a team effort: the standards behind every ranking, the pricing we re-verify each quarter, and the corrections when a tool changes. It also reviews and fact-checks the pages our editor signs before they publish.
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Marta Ovalle
Editor, funnel & checkout tools
Marta Ovalle leads Funnel Critic's coverage of funnel builders and checkout platforms. She reads the long-running threads where operators compare tools after months of live ad spend, cross-checks every claim against the vendor's own docs and pricing pages, and confirms prices with each vendor before a verdict goes live. She writes most of the roundups and pricing pages, and she decides when a ranking changes.